https://www.kreativenex.com/journal Practical notes on being findable, for small business owners and creators. en Fri, 31 Jul 2026 09:00:00 GMT https://www.kreativenex.com/journal/why-your-business-isnt-showing-on-google-maps https://www.kreativenex.com/journal/why-your-business-isnt-showing-on-google-maps Fri, 31 Jul 2026 09:00:00 GMT Almost always one of five fixable causes: the profile is unclaimed or unverified, the primary category is wrong or too vague, your name, address and phone do not match across the web, the profile is too thin to trust, or the searcher is outside the radius Google shows. Check them in that order. https://www.kreativenex.com/journal/how-much-does-social-media-management-cost-europe https://www.kreativenex.com/journal/how-much-does-social-media-management-cost-europe Fri, 31 Jul 2026 09:00:00 GMT In 2026, roughly €200–€600 a month from a freelancer, €450–€2,500 from a small agency or studio, and €3,000 or more for a large agency or an in-house hire. How much original photography and video is produced is what moves the price most. Advertising budget is always separate. https://www.kreativenex.com/journal/how-to-get-your-restaurant-found-online https://www.kreativenex.com/journal/how-to-get-your-restaurant-found-online Fri, 31 Jul 2026 09:00:00 GMT In this order: claim and complete your Google Business Profile with the most specific category, add real photos of the food and the room, build a steady flow of honest reviews, keep Instagram accurate for discovery, and put up one fast page with your menu, hours and a way to book. https://www.kreativenex.com/journal/do-i-need-a-website-if-i-have-instagram https://www.kreativenex.com/journal/do-i-need-a-website-if-i-have-instagram Thu, 30 Jul 2026 09:00:00 GMT You can start on Instagram, but you will eventually want both, because they do different jobs. Instagram is where people discover you. A website is where you convert that interest, where Google can send strangers who are searching, and the only one of the two you own. https://www.kreativenex.com/journal/how-to-get-more-google-reviews https://www.kreativenex.com/journal/how-to-get-more-google-reviews Tue, 28 Jul 2026 09:00:00 GMT Ask in person at the moment a customer is happiest, and make it one tap with your Google review link. Never buy or fake them. When a bad review lands, reply calmly, acknowledge the specific issue, offer to put it right offline, and then fix whatever caused it. https://www.kreativenex.com/journal/how-to-market-a-small-business-with-no-budget https://www.kreativenex.com/journal/how-to-market-a-small-business-with-no-budget Sat, 25 Jul 2026 09:00:00 GMT Do the free foundations before spending anything: claim and complete your Google Business Profile, ask happy customers for reviews, post the real photos you already have consistently, and ask your existing customers and community to share. Paid promotion works far better once those are in place. https://www.kreativenex.com/journal/why-your-opening-hours-online-are-probably-wrong https://www.kreativenex.com/journal/why-your-opening-hours-online-are-probably-wrong Thu, 23 Jul 2026 09:00:00 GMT Usually because Google guessed them, an old listing is still live with the wrong times, or your website, Facebook and Google disagree with each other — and holiday hours are almost never set. Fix them on your Google Business Profile first, match every other listing to it exactly, then set special hours in advance. https://www.kreativenex.com/journal/what-to-post-on-social-media-small-business https://www.kreativenex.com/journal/what-to-post-on-social-media-small-business Tue, 21 Jul 2026 09:00:00 GMT You do not need news. Post the work in progress, the people who do it, answers to the questions you always get, and the finished product shot simply in good light. One good afternoon of photographs can feed weeks of posts. Real beats polished. https://www.kreativenex.com/journal/how-to-photograph-your-business-on-a-phone https://www.kreativenex.com/journal/how-to-photograph-your-business-on-a-phone Sat, 18 Jul 2026 09:00:00 GMT Shoot near a window in daylight with the light in front of or beside your subject, flash off. Clear the clutter from the edges of the frame, get closer rather than zooming, brace the phone and take three or four of each. Edit lightly — straighten, crop, a small brightness lift — and stop there. https://www.kreativenex.com/journal/how-to-get-your-salon-or-barbershop-found-online https://www.kreativenex.com/journal/how-to-get-your-salon-or-barbershop-found-online Thu, 16 Jul 2026 09:00:00 GMT Claim your Google Business Profile and set a specific category — barber shop, hair salon, braiding service, not a vague “beauty”. Post real before-and-after photographs of your own work, ask every happy client for a review while they are still admiring the result, and make booking one tap from everywhere. https://www.kreativenex.com/journal/how-diaspora-restaurants-get-found-online https://www.kreativenex.com/journal/how-diaspora-restaurants-get-found-online Tue, 14 Jul 2026 09:00:00 GMT You are serving two audiences who search differently. Locals find you through Google, so your category, profile and photographs have to explain unfamiliar food to someone who has never tried it. Your own community finds you through groups, events and shares — make it easy for them to pass you on. https://www.kreativenex.com/journal/reaching-your-community-and-new-customers-diaspora-business https://www.kreativenex.com/journal/reaching-your-community-and-new-customers-diaspora-business Sat, 11 Jul 2026 09:00:00 GMT Build one consistent presence rather than two. Your community finds you through networks and word of mouth; new local customers find you through Google, Maps and reviews. Be accurate and warm in both places, and explain anything unfamiliar in plain local language. https://www.kreativenex.com/journal/getting-a-small-shop-found-online https://www.kreativenex.com/journal/getting-a-small-shop-found-online Thu, 09 Jul 2026 09:00:00 GMT Most people check online before they walk in, so answer their questions where they look: a complete Google Business Profile with the right category and exact hours, photographs of the real stock, honest reviews, and one simple page saying what you sell and how to reach you. https://www.kreativenex.com/journal/small-business-website-cost-2026 https://www.kreativenex.com/journal/small-business-website-cost-2026 Tue, 07 Jul 2026 09:00:00 GMT In 2026, roughly €10–€40 a month for a do-it-yourself builder plus your own time, €500–€3,000 from a freelancer, and €1,500–€8,000 or more from a studio for a small business site built properly. Real copy, one clear action, mobile speed and search foundations are what the cheap quotes leave out. https://www.kreativenex.com/journal/freelancer-vs-agency-vs-diy-marketing https://www.kreativenex.com/journal/freelancer-vs-agency-vs-diy-marketing Sat, 04 Jul 2026 09:00:00 GMT Do it yourself if you genuinely have a few hours a week — it fails exactly when you get busy. A freelancer is excellent at one thing but thin on breadth and continuity. An agency costs more and gives you breadth and one accountable contact. A hybrid is often the sensible answer. https://www.kreativenex.com/journal/how-to-plan-a-content-shoot-in-europe https://www.kreativenex.com/journal/how-to-plan-a-content-shoot-in-europe Wed, 01 Jul 2026 09:00:00 GMT Start from what the content is about, not the location. Secure locations and permissions early with a backup for each, sort crew, equipment and transport city by city, build a shot list grouped by location with honest timings, and settle rights and releases before the shoot rather than after. https://www.kreativenex.com/journal/what-to-sort-before-filming-abroad https://www.kreativenex.com/journal/what-to-sort-before-filming-abroad Sat, 27 Jun 2026 09:00:00 GMT Your own passport, visa and right to work in the destination; equipment insurance and whether you need a customs carnet; your airline's rules for batteries and drones; a local partner who knows the city; and written permission for every location, with an alternative for each.