Why the range is so wide
You can spend nothing or you can spend tens of thousands, so “what does a website cost” has no single answer. What you are really paying for is design, words, setup and the thinking behind it—not the pages themselves. Here are the honest ranges in 2026 and what moves the price.
The three ways to get one
A do-it-yourself builder (Wix, Squarespace, Shopify) costs roughly €10–€40 a month plus your time. It is fine for a simple site if you are willing to do the work and the writing.
A freelancer typically charges €500–€3,000 for a small site, depending on how much is custom versus templated.
A studio or agency typically charges €1,500–€8,000+ for a small business site with custom design, proper copy, search setup and support. This is where most owner-led businesses that want it done properly land.
What actually drives the price
Number of pages, how custom the design is, whether the words are written for you or by you, integrations (booking, payments, newsletters), and whether search foundations and analytics are set up. Photography, if you need it, is separate. A one-page site written and built well can be better value than a ten-page template nobody reads.
What the cheap options leave out
The bargain quotes usually skip the parts that make a website work: real copy, a clear single action, mobile speed, and being findable on Google. A pretty site that loads slowly and says nothing specific will not bring you enquiries, whatever it cost.
A reference, and how to decide
For context, our own website work starts at €1,800 for a small, responsive, search-ready build. Use that as a yardstick, not a rule.
Decide from the job, not the page count: what one action should the site drive, and who is writing the words. If you are not sure whether you even need a full site yet, that is exactly the kind of thing our free visibility review will tell you.