Journal
Practical notes on
being findable.
Written for owners, not other agencies. No predictions, no inflated tactics and nothing that requires a subscription to finish reading.
Why isn’t my business showing on Google Maps?
The usual reasons a small business does not appear on Google Maps, and the specific things to check and fix, in order.
Read the articleGetting found
Listings, reviews and the practical details that decide whether a nearby customer finds you.
Online presence and visibility
How to get your restaurant found online
A practical order of operations for getting a small restaurant or café found online, Google, reviews, photos, social and a simple website.
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How to get more Google reviews (and handle the bad ones)
A simple, honest way to get more Google reviews from real customers, and exactly what to do when a bad review lands.
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Why your opening hours online are probably wrong
Wrong opening hours online quietly cost small businesses customers and reviews. Here is where the errors come from and how to fix them everywhere.
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How to get your salon or barbershop found online
A practical order of operations for getting a salon or barbershop found and booked online, Google, photos of real work, reviews and easy booking.
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How diaspora restaurants get found online in a new city
Restaurants serving a community have two audiences at once. Here is how to get found by both the people who know your food and the locals discovering it.
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Getting a small shop found online
A simple plan for getting a small independent shop found by nearby customers, Google, real stock photos, reviews and an easy way to be reached.
Read the articleContent and social
Useful publishing systems, realistic costs and ways to make the real work visible.
Social media management
How much does social media management cost in Europe?
Honest price ranges for social media management in Europe, what actually drives the cost, and how to work out what you need.
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How to market a small business with no budget
The free, high-impact things a small business can do to get found and chosen, before spending anything on marketing.
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What to post on social media when nothing is happening
You do not need events or news to post. A simple list of things any small business can share when nothing special is going on.
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How to photograph your own business on a phone
Practical, no-gear advice for taking good photos of your business on a phone, light, framing and the handful of shots worth having.
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Reaching both your community and new customers as a diaspora business
Diaspora businesses serve two audiences at once. How to build one presence that reaches your own community and new local customers, without confusing either.
Read the articleWebsites and decisions
What to own, what to pay for and how to choose the right level of outside help.
Websites and landing pages
Do I need a website if I have Instagram?
Instagram is not a website, and each does a different job. Here is what both actually do, so you can decide whether your business needs one, or both.
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What does a small business website cost in 2026?
Honest price ranges for a small business website in 2026, what actually drives the cost, and what the cheap options usually leave out.
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Freelancer, agency, or do it yourself: who should run your marketing?
The honest trade-offs between doing your marketing yourself, hiring a freelancer, and using an agency, and how to tell which one fits your business.
Read the articleCreator production
Planning location work in Europe before the cameras, crew and travel are committed.
Creators and brands
How to plan a content shoot in Europe as a creator
A practical planning guide for creators shooting content in Europe, story first, locations, local logistics, a realistic schedule, and rights.
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What a creator should sort before filming abroad
The unglamorous checklist that saves a shoot abroad, your own travel and right to work, gear and customs, insurance, a local partner, and permissions.
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