Journal
Practical notes on being findable.
Written for owners, not other agencies. No predictions, no inflated tactics and nothing that requires a subscription to finish reading.
Why isn’t my business showing on Google Maps?
The usual reasons a small business does not appear on Google Maps—and the specific things to check and fix, in order.
Read the article31 July 2026 · 5 min readHow much does social media management cost in Europe?
Honest price ranges for social media management in Europe, what actually drives the cost, and how to work out what you need.
Read the article31 July 2026 · 6 min readHow to get your restaurant found online
A practical order of operations for getting a small restaurant or café found online—Google, reviews, photos, social and a simple website.
Read the article30 July 2026 · 5 min readDo I need a website if I have Instagram?
Instagram is not a website, and each does a different job. Here is what both actually do—so you can decide whether your business needs one, or both.
Read the article28 July 2026 · 5 min readHow to get more Google reviews (and handle the bad ones)
A simple, honest way to get more Google reviews from real customers—and exactly what to do when a bad review lands.
Read the article25 July 2026 · 6 min readHow to market a small business with no budget
The free, high-impact things a small business can do to get found and chosen—before spending anything on marketing.
Read the article23 July 2026 · 4 min readWhy your opening hours online are probably wrong
Wrong opening hours online quietly cost small businesses customers and reviews. Here is where the errors come from and how to fix them everywhere.
Read the article21 July 2026 · 5 min readWhat to post on social media when nothing is happening
You do not need events or news to post. A simple list of things any small business can share when nothing special is going on.
Read the article18 July 2026 · 5 min readHow to photograph your own business on a phone
Practical, no-gear advice for taking good photos of your business on a phone—light, framing and the handful of shots worth having.
Read the article16 July 2026 · 6 min readHow to get your salon or barbershop found online
A practical order of operations for getting a salon or barbershop found and booked online—Google, photos of real work, reviews and easy booking.
Read the article14 July 2026 · 6 min readHow diaspora restaurants get found online in a new city
Restaurants serving a community have two audiences at once. Here is how to get found by both the people who know your food and the locals discovering it.
Read the article11 July 2026 · 5 min readReaching both your community and new customers as a diaspora business
Diaspora businesses serve two audiences at once. How to build one presence that reaches your own community and new local customers—without confusing either.
Read the article9 July 2026 · 5 min readGetting a small shop found online
A simple plan for getting a small independent shop found by nearby customers—Google, real stock photos, reviews and an easy way to be reached.
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